Summary
Softonic Trybe was an ongoing project when I landed at Softonic. The application wanted to create a community around the apps. As a product was still under development, but a lot of effort was put onto this idea in order to make it succeed.
My job was to help to improve the current features, expand it’s functionality and adapt the app to our users in any possible way.
The project
Softonic Trybe was all about discovering new apps. In order to do that, people gathered around certain “tribes”. For us, every tribe was a way of group together people with similar interests and to encourage them to share apps within those groups.
The most difficult aspect of the whole project was to provide value to the “app recommendation” feature, our main app discovery mechanism.
Then I started working on a new feature, isolated from the rest of the code to help me get a grip on the code. After that while my knowledge of the project was getting stronger I started to improve current features. And finally together with the UX team, we implemented a full redesign of several screens, that led to an enhanced experience for the users.
On October 2015 our V.P. of Product come to us with the challengo to increase day-1 retention up to 30% in a month. We then started to schedule weekly brainstorming sessions focused on tasks that would help the app users to increase this specific KPI.
We managed to successfully deliver a whole month of new features and improvements. We even achieved a solid 20% day-1 retention rate.
Result
In the end, we didn’t qualify as a viable product for the future. We managed to add new features, simplify it’s funnel to make it easier to understand. Change it’s look-and-feel to be more compliant with Material Design guidelines.
Lessons learnt
Focused multidisciplinary teams can deliver high quality results in a short amount of time. When people know their field of expertise and share the knowledge great things happen.
From my experience, It’s true that a motivated team is more than the sum of it’s team members.
The team
Developed at Softonic International S.L., Barcelona.
- Project Manager – Jaume Fontal Sorribes
- Product Owner – Ireneu Rodriguez Angrill
- UX Researcher – Adrián Fernández Martinez
- UX Designer – Roger Espona Izquierdo
- Android UX Developer – Eloi Navarro Serrano
- Android Software Developer – Júlia Garrigós
- Backend Software Developer – Manel Pérez
- Backend Software Developer – Tamara García
- Q&A – Nayiri C. Meschian Coretti
- Visual UI Designer – Nilo Morán
- Copywriter – Caroline Sandra Koriche