Tag: lean startup
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How user personas meet lean methodologies
Summary The content team was working with a content-focused initiative. They asked UX to help them understand their actual readers. We proposed to design with them some user personas so they could better focus the articles. The most important constraint was to keep the whole process in a true lean mindset, since they were evolving…
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The flagship app for a software catalog company
Summary For years Softonic has had an app that was just a native version of their current web content. We, as a team, were entitled to review and renew it, providing a fresh aproach to the concept. We codenamed it Softonic for Android. My work was to create the code and an architecture that was…